This report by The Omidyar Network outlines the importance of investing in the sustainability, growth and needs of Lower-Middle-Income populations. Not only do these populations need financial investment to support their populations, but they hold huge financial purchasing power. These populations face instability and have huge unmet needs that can be addressed by innovative business models and impact investing solutions. There is incredible financial opportunity within these untapped markets, a good impact investing venture can catalyze an entire market in such a population. The report details the types of risk capital that are most appropriate when it comes to investing and supporting these populations and explains the potential impact that such a market holds.