Imfino News


SheIS and Major Sports Leagues Aim to Create A Community of 1 Million Fans of Women's Sports In 2019 through New SheIS Challenge

SDG 5: Gender equality, SDG 10: Reduced inequalities,
 Jan 2019

New York, NY (January 7, 2019)--SheIS, the women’s sports nonprofit comprised of a historic Collective of distinguished leagues, athletes, and business leaders from across the sports world, is challenging the public to help their mission to grow awareness and support of women sports by launching their “SheIS Challenge.” For every public sign-up SheIS receives on their website between now and the end of the Women’s World Cup (July 7, 2019), SheIS will work with a series of brand partners and foundations to donate one dollar, up to $1 million, to support grassroots programs that support women and girls in sport.

Professional Leagues and organizations including WNBA, US Tennis Association, WWE, Women’s Soccer League (NWSL), the World Surf League, National Women’s Hockey League, National Pro Fastpitch, Women’s Pro Lacrosse League, the World Boxing Council, the Canadian Women’s Hockey League, and Western Women’s Canadian Football League are all taking action with SheIS to create a community of 1 million fans of Women’s Sports in 2019.  Star Athletes such as Alex Morgan, Kendall Coyne-Schofield, Natalie Spooner, and Natasha Cloud, are also encouraging their fans to join the challenge.

SheIS Founder, Brenda Andress said, “2018 can be defined as the year when women’s voices were heard loud and clear; it’s our hope that in 2019 we can continue that positive momentum by shining a spotlight on a number of incredibly talented and deserving female athletes, teams and leagues. We want to encourage a growth in women’s sports at all levels and it starts with every person who signs up and takes our Challenge.”

The SheIS Collective continues to grow since its launch last spring, and now includes more than 40 Athlete Ambassadors, 11 professional sports leagues, and more than 20 distinguished leaders.

The new SheIS Challenge is anchored by a Hero Video featuring top women athletes including Alex Morgan, Ronda Rousey, Naomi Osaka, Serena Williams, Elena Delle Donne, and many more. The video, which is meant to inspire and ignite action, will be shared across all Collective members’ social and digital channels, shown during streamed broadcasts of games, as well as in stadium at games, and will live on the SheIS website.

The public can join the SheIS Challenge by signing up at, posting to social media channels using #SheISChallenge when they attend or watch women’s sporting events, and inviting friends, family, and colleagues to do the same throughout 2019. SheIS will also work with its Collective member leagues to create promotional activity and experiential opportunities at in-season games beginning in January at major women’s sporting events such as the CWHL All-Star Game in Toronto (January 19-20, 2019), and the NWHL All-Star Game in Nashville, TN (February 8-9, 2019). The public can learn more and sign up to attend at

For more information go to or follow them on Twitter and Instagram @teamsheis and on Facebook @sheissports.

About SheIS:

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of women’s sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport and represents the first time in history that all these sports leagues and organizations have stood together in support of one cause. For a complete list of Athletes, Leaders and Sports Leagues which comprise the SheIS Collective, visit or follow them on Twitter and Instagram @teamsheis and on Facebook @sheissports.


Inquiry and contact information

Alison Hendrie